2020 has been a year in which we have constantly diversified our products in line with the needs and expectations of our target audience.
2020 has been a year in which we have constantly diversified our products in line with the needs and expectations of our target audience. Considering the public health, setting out based on a serious need, and acting very quickly, we entered the mask category. Providing a bacteria filtration rate of up to 99% with the Evony and Goodcare brands, we became the first and only mask manufacturer with the Turkish Standards Institution’s product approval and COVID-19 Safe Production Certification. Our sectoral experience enabled us to adapt to the category and take action very quickly.
We faced the issues that we saw as a development plan for the next 5 years related to digitalization within a month. 2021 will be a year in which many of the habits we tried during this period will become permanent, while all companies will focus on providing the necessary digitalization and automation in their business processes. We have always obtained successful business results with our understanding of quality, our passion for innovations in our brands, and our courage to try many things that are not done. Within the last 10 years, we have come to the point where 100-year-old companies have come. As Hayat Kimya, our primary goal for 2021 will be to continue to be a global player by continuing to listen to consumers’ voices, without slowing our pace in all these areas.